Lancia is appearing to be going increasingly "virtual." First we have their involvement with the Chat tool Weblin, which features little people at the bottom of your screen and now Lancia has gone in big with "Lancia Island" on Second Life - the virtual world.
I haven't visited yet, but there is apparently a showroom...
Virtual motoring: should please the "greens"!
Lancia official site (where you can hear a clip of Mme Sarkozy singing "Bang Bang": quite appropriate really...)