But now here's something sinister: Apple Computer offers a friendly and informal face to the public, it likes to contrast itself with what it suggests (to me at least) as the stuffy, grey and dull Microsoft.
Now I am not suggesting that other big organisations do not do or try to do, similar things, but it's the contrast between the projected image and the reality that made my jaw drop. I really should know better, but there it is!
Now read this:
[...] Second, the ThinkSecret story provides a sombre reminder about the danger of being taken in by clever corporate PR. Apple has brilliantly established an image as a company that is not only cool and chic, but also on the side of the consumer. Its technology provides terrific toolkits for user-generated publishing and movie-making. It was the first company to offer consumers legal music downloads on reasonable terms. It portrays its customers as free-thinking libertarians compared with the serried ranks of Microsoft serfs. And so on.
It's a great story, but nobody should be taken in by it. Apple is as single-minded as Microsoft, Oracle, IBM or Google. Jobs may wear velvet gloves, but they're lined with lead.